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The most obvious SEO choice - 08 Feb 2018 06:35

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Bad content truly can do long-lasting damage to your website, brand and business. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats — blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website.
Title Tag Issues
For experienced marketing teams, the content creation process has become a high-level assembly line. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality.
How does cross linking work?
The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. Backlink indexing is important for SEO. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.
Page load is an important SEO factor
According to Gaz Hall, a UK SEO Consultant : "Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed." If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors.
Reporting and analytics
Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective.
Use Heading Tags (H Tags) To Get More Traffic
Every website page, including your blog, should have at least one call-to-action above the page’s fold — in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. - Comments: 0

Template footprint leaving a low ratio of original content - 07 Feb 2018 06:49

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A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. More and more, search engines have begun to incorporate social context into their search results. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales.
Avoid any grey / black hat link building tactics
Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. In the vast sea of websitesfrom e-commerce, media and informational websites to blogs and wikismost site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO.
You only get about 150 characters that are going to show on the search engine results page
Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. How to fix Google penalties. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.”
Get familiar with the landscape of local SEO
According to Gaz Hall, a UK SEO Consultant : "Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure." SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it.
Optimization ensures the Website attracts helpful links that search algorithms use
Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential.
Make keywords more natural
Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! - Comments: 0

How can cross linking help your website visitors? - 06 Feb 2018 06:45

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Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume.
Good Content Will Still Need ‘Optimised
You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Producing content for search engines is also content marketing, list building, and relationship marketing. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising.
Creativity always takes courage
Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Keyword research can be done using free tools. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales—the outcome you want. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.
The key here is to make sure SEO is worthwhile
Gaz Hall, a Freelance SEO Consultant, commented: "Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one." The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file.
Use quality hosting and CDN
Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query.
Start mapping your SEO needs to pages
Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. - Comments: 0

Relevancy score - 05 Feb 2018 07:05

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If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics.
You want to define yourself so that your prospects know what to expect
It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.
Let the world know you are creating excellent content
Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. SEO in Snaith is here. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation.
Great content and backlinks are the most powerful tools in your kit
Gaz Hall, a SEO Expert from the UK, said: "Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published." Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page).
Work Hard and Success Will Come
Make sure that your website’s main menu only features the most important categories.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic.
How Google's +1 Button Affects SEO
Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Ensure that your site loads quickly, not just where you're located, but from around the world. - Comments: 0

The goal for your pages - 04 Feb 2018 20:14

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Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users.
Bad SEO is not always about a direct violation of search engine rules
The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Meta description tags can influence click-throughs but aren't directly used for rankings.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry.
Review your content creation plans and make adjustments
With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. SEO in Withernsea is here. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think.
What Are The Benefits Of Selling Leads Online through A Pay Per Lead Affiliate Marketing Network?
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed." Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines .

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.
Bring your customers back to your site in the form of traffic and sales
Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around.
Make a list of the problems you solve for ideal clients
On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). - Comments: 0

Refocus your marketing message on problems, not solutions - 02 Feb 2018 06:40

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SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience.
Number of backlinks to the domain
Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Many people still think that having a high volume of crawlable and indexable pages is *always* better. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase.
Create Infographics To Generate Backlinks
Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. SEO in East Yorkshire is here. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful.
Web page optimization best practices
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results." Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Bad content truly can do long-lasting damage to your website, brand and business.
Use Heading Tags (H Tags) To Get More Traffic
This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure.
Tweak one thing at a time and make a note of when and what you changed
Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. - Comments: 0

What Are The Benefits Of Selling Leads Online through A Pay Per Lead Affiliate Marketing Network? - 02 Feb 2018 06:39

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Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. I strongly believe that relevant links have a bigger impact on the algorithm. A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that.
A successful company will have a strategy for both desktop and mobile
Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Evaluating keywords for relative opportunities is still very tough.
Building a strong online presence isn’t easy
Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Are you looking for SEO Advice? A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. On-site optimization is all about publishing awesome stuff in the first place.
Refocus your marketing message on problems, not solutions
According to Gaz Hall, a UK SEO Consultant : " You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up." If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. A major consideration when creating internal backlinks is how you link different assets together. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching.
It’s easier when you look at an example
The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count!

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Post regularly and build the trust of your users with content marketing.
Is Keyword Research an important player in the game of SEO?
The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. When it comes to search engine optimisation the information available can be a minefield. When you add a link to your website, you are inviting users to leave your site. - Comments: 0

Bulk all Referring Domains together - 02 Feb 2018 06:39

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All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team.
implementing Schema is a simple step in the online marketing process
After you publish a blog post, share it on your social networks and then engage when people engage with you. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.
SEO demands content. Content marketing is content.
Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. There are many reasons why SEO is an important part of your marketing strategy. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.
What Are The Benefits Of Selling Leads Online through A Pay Per Lead Affiliate Marketing Network?
According to SEO Consultant, Gaz Hall: "Know where and how to use keywords in your content for maximum searchability." Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank.
Mobile and SEO
A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Search engines no longer value pages filled with targeted keywords. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords.
Create Better Content
Links at the top of a page carry more weight than those further down. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Despite all the changes, the fundamentals of search engines remain the same. The world is always changing, and you have to keep up. If you do, the rewards can be great. - Comments: 0

Put a profile photo on your Google+ account - 01 Feb 2018 06:39

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Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine
It’s time to revolutionize our approach to meta tags
Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes?

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Contextual link building — links that are surrounded by text in the body of content — have a higher SEO value than links that appear in the footer or sidebar. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes.
You need more diversity on your pages
Now, this is an important issue to be addressed. There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Are you looking for SEO Advice? Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Optimise your website content for the best organic reach possible.
Closing the Loop
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. " In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Have An Effective, Personalize Outreach Template
Understanding the rationale behind image tags
The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.
Incorrect Language Declaration
A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. - Comments: 0

Google recommends customer focused content - 01 Feb 2018 06:38

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Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact.
Search Engine Optimisation success will lead to consistent conversion and ROI
Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material.
The most obvious SEO tactic
If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. SEO in Hornsea is here. Search engines are invested in providing users a great mobile experience. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers.
Put a profile photo on your Google+ account
According to SEO Consultant, Gaz Hall: "Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image." If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

If you're anything like me, then you're looking to understand why certain things work the way they do. A silly issue that causes huge problems — and happens more often than you would think — is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis.
You Can't Have Search Without Social
Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence.

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People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!
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If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. - Comments: 0

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