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Make basic duplicate listing detection - 22 Jan 2018 07:31

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The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns.
What online marketing tools do you use?
Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.
Integrate your Most Popular Phrases into All Page Titles
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. SEO in Driffield is here. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page!
Easy internal linking
According to Gaz Hall, a UK SEO Consultant : "Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet)." Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.
Boost Site Speed
Personalization is one of the most talked about frontiers in search.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy!
Localize your content for better customer experience
Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. - Comments: 0

How do backlinks help SEO? - 21 Jan 2018 16:37

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In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Creating incredible content that people will want to share is still the best way to earn links. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.
So, how to start?
Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work — but how do you pick the right initial set of keywords? ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site.
Frequently Update Content/Blogs
Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. You can read an offsite SEO beginners guide here. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries.
It takes more than just continuous output to get anywhere with a blog
According to Gaz Hall, a UK SEO Consultant : "Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval." A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content?

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

SEO is alive and well, and its just as powerful as it ever was. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent.
How do backlinks help SEO?
Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines?

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers.
Librarians to marketers
Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. The convergence of SEO and content has been a driving force in marketing for the past few years. - Comments: 0

The goal of SEO is to make you money - 21 Jan 2018 15:07

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In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary.
What the Keyword Data Tells You
With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.
Diversify your linking profile
Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. SEO in Brough is here. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Historically, traffic from search engines has been about a very singular pursuit — that of rankings.
Guest posting.
Gaz Hall, from SEO Hull, had the following to say: "To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage." As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume.
Types of Site Changes That Can Affect SEO
On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after.
More about the pros and cons of link diversification
Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. - Comments: 0

Add valuable insight to your content - 21 Jan 2018 14:49

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When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable.
People rarely take free SEO advice
eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Google may penalize specific tactics, but they will never penalize quality. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole.
now and understand your audience
A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Backlink indexing is important for SEO. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google?
Quality content gives you authority
Gaz Hall, from SEO Hull, had the following to say: "The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only." Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location.
The goal of SEO is to make you money
Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users.
How to Find Acquisition Targets
SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If the wrong people are hitting your website, it's all for nothing Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? - Comments: 0

Wait. Is it really that simple? - 21 Jan 2018 14:49

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Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. If you're anything like me, then you're looking to understand why certain things work the way they do.
Invest in a third-party monitoring service
Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

The old saying that “life is a journey, not a destination” can also be applied to SEO. Which keywords are the fastest to page 1? Fastest to the top 5? Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building.
Social Signals Impact Search Engine Rankings
The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. SEO in Bridlington is here. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines.
Make Your Website More Friendly to Search Engines
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets." So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information.
Add valuable insight to your content
An SEO specialist should know how long content needs to be and to avoid keyword stuffing.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Bad content truly can do long-lasting damage to your website, brand and business.
Link out only to relevant websites
For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. - Comments: 1

Large Number Of Authoritative DoFollow Links Pointing To Site - 21 Jan 2018 14:48

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Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering.
Niche Directories are all the rage
Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power.
Tags, tags, tags!
In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Are you looking for SEO Advice? Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.
Wait. Is it really that simple?
According to Gaz Hall, a UK SEO Consultant : "A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing." Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

You should see improvements in website traffic, a key indicator of progress for your keywords. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!
Google and long keyphrases
As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.
Monitor Google My Business
At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Content quality, content amount, and website information are all factors in your Page Quality Rating. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. - Comments: 0

Localize your content for better customer experience - 21 Jan 2018 14:47

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Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Find out what keywords are already bringing traffic to your website
The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience.
Links are glue for your web prescence
Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. SEO in Howden is here. You can stop improving certain pages, but the site as a whole can always be improved. Each listing on the SERP has three core components, which include the page title, page description, and page URL.
Large Number Of Authoritative DoFollow Links Pointing To Site
According to SEO Consultant, Gaz Hall: "It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content." If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents.
Content Resources
Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. It may not be a good idea to link to the website from footers or sidebars.
Link reclamation
One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. - Comments: 0

High quality links matter and make a huge difference - 21 Jan 2018 14:47

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There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do.
Aligning Your Content
Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Keyword research can be time-consuming, but rewarding when done properly.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys.
Finding the 'Low-Hanging Fruit'
After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Are internal links as valuable as external links? The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group.
High quality links matter and make a huge difference
Gaz Hall, from SEO Hull, had the following to say: "As much as it's important to try out new things and experiment with SEO, one thing remains constant — the importance of title and meta tags." Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text — the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Both Google and Bing take page-loading speed into account in their website ranking algorithm.
Consumers trust authority
. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Optimizing page titles for search is best done finding a balance between volume and intent.
Making Websites More Visible
When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content from websites. Whatever the specific tactics or methods used, this process is known as indexing. Indeed, search engines attempt to scan and index the entire online universe. By doing so they can show you the relevant information when you search for it. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. - Comments: 0

If you lose your site data then you lose your rankings too - 21 Jan 2018 14:46

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You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about.
Niche Directories are all the rage
Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay.
How do backlinks help SEO?
It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user.
Add mobile URLs to Sitemap for SEO
According to Gaz Hall, a UK SEO Consultant : "The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles." Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Search engines have a limited ability to recognize images, animation, video and audio. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes.
Include the main keywords in your title and meta description
First, stop assuming SEO is dead because the rules changed.

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Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market.
Use broad keywords to capture leads at the top of the purchase funnel
A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Write locally oriented content: It’s one of the best things you can do to improve local rankings. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. - Comments: 0

Use Social Bookmarking To Boost Page Rank - 19 Jan 2018 15:23

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Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Measure and monitor what is working and update your strategy on the fly. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles.
Link Reclamation
SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change.
What to do if Your Website is a Victim of Negative SEO
Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. SEO in Market Weighton is here. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them.
SEO is a journey, not a destination
Gaz Hall, a SEO Expert from the UK, said: "Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?)" In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. I strongly believe that relevant links have a bigger impact on the algorithm. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl.
Internal Contextual Linking On Long Tail Keywords
A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice.

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Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Contextual link building — links that are surrounded by text in the body of content — have a higher SEO value than links that appear in the footer or sidebar. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing.
Utilize social media for link building and building a brand
Search engines simply want to deliver the most relevant results to their users based on search queries. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. You should see improvements in website traffic, a key indicator of progress for your keywords. - Comments: 0


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